I started with four sketched concepts, each exploring a different interpretation of the company’s values. After developing these into more refined drawings I decided to remove the turbine design from consideration because, although it referenced renewable energy, it lacked in clarity and risked appearing random and overly abstract. This decision helped me to focus on the designs that could communicate the brand more effectively and remain versatile across a multitude of uses.
From there I took my strongest design and worked with my colour I then concentrated on the design I believed to be the strongest, testing it with a range of colour variations of the final colour palette. This experimentation allowed me to see how different shades interacted and which combinations created the most impact and which lacked clarity. Through this process, I discovered that the yellow on green created a strong visual contrast and that layering light upon dark versions of each colour enhanced depth while preserving simplicity. These insights were essential in ensuring the final logo would not only be clear but also recognisable and functional at all scales.
Final Logo Designs
CMYK – 300DPI
RGB – 72DPI
Chosen Design
The final chosen logo successfully promotes the company’s identity because it is able to visually embody what Brightbloom stands for; The green communicates nature, growth and eco-consciousness, while the yellow conveys optimism, awareness and visionary energy. These associations align directly with the company’s mission, making the logo both meaningful and emotionally engaging.
When it comes to style, the design balances uniqueness with professionalism. It avoids design cliches like arrows (which are visually linked with recycling symbols) and overly literal imagery like flowers, both of which risk diluting the individuality of the brand. Instead, the final design is clean, modern and distinctive. Qualities that make it more memorable and well suited to a company positioning itself as innovative and future focussed.
Functionally, the logo is clear and effective across a wide range of concepts and remains legible in small sizes. It also works well in CMYK, RGB and even monochrome formats when colour is restricted. This adaptable nature of the design allows the logo to operate as a reliable visual anchor for the brand across digital platforms as well as printed articles.
These are all important as the logo operates as the core element of the brand’s visual identity, establishing an immediate connection to renewable energy, sustainability and positive environmental impact. Its refined structure and balanced palette support a cohesive online presence allowing Brightbloom to present itself consistently across any websites and social media. The modern, fresh look also reinforces the company’s message of visionary, innovative solutions within the renewable energy sector.
To support the primary logo, I also developed a series of wordmark logos with different colour variations formed from the final colour palette, as well as black and white versions for use in more restricted scenarios. These ensure maximum flexibility and consistency, enabling the brand to maintain a strong identity in any potential setting or medium.
Brand Kit
This brand kit helps to show my brands full letter mark along with its standalone fonts and colours in a way to help illustrate how it could potentially be used and placed in a website setting on differing backgrounds. As well as showing the full letter mark it also shows other iterations that omit certain parts for the sake of clarity while still maintaining clear brand identity.
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