The designs created for Brightblooms promotional banners were developed to communicate the brand’s identity as an innovative, optimistic and nature driven renewable energy company as well as having each revert to their original format once cycled allowing them to constantly cycle without any awkward jumps.
Each composition applies the core principles of the brand: innovative, environmental responsibility and forward thinking while using the brand colours, brand typography and layout to create clarity and impact across digital advertisements. Across all three visuals the colour palette plays a crucial role. The combination of greens, blues and the brand’s distinctive yellow is all derived from the brand rationale with the greens representing nature and growth, the blues symbolising water and hydroelectric power and the yellow showing optimism and the energy of the sun. These colours form harmonious analogous relationships which allow the compositions to feel unified while still providing enough contrast for hierarchy and legibility, the prominent green backgrounds reinforce the brand environmental focus without overwhelming the message while the yellow elements strategically highlight key information and the Brightbloom branding.
All of the designs use scale and contrast to establish a clear reading path. In this first design the banner relies on large, bold numerical typography to grab attention immediately and function as a visual anchor. This oversized figure creates an instant impact and communicates a sense of urgency before the viewer reads the smaller text. The background imagery of a close up leaf and water droplets also strengthens the connection to nature while also adding depth and visual interest through organic patterns. The translucency effect applied to the typography creates a sense of integration between what is said and the natural environment, further reinforcing the brands message of a harmonious connection between technology and nature.
The 300×50 banner uses a diagonal division to create dynamic movement that echoes the brands tagline “energy that moves with the planet” The diagonal shape adds forward directionality suggesting progress and innovation while also directing the viewers attention to the spinning wind turbine. The placement of the logo in the upper left corner aligns with natural reading patterns and helps to establish immediate brand recognition. The contrast between the deep green brand space and the warm toned landscape also helps the banner to feel grounded in nature but also aspirational.
The 300×250 banner with the messaging “turning water into a world of possibilities” is supported by the backing of waves subtly referencing the text without overwhelming it. The website URL is also set in the brand’s bright yellow ensuring it stands out as the call to actions and remains legible across the dark background. The consistency in the logo placement also creates cohesion across the set of banners ensuring the brand recognition regardless of size or format.
Altogether these banners demonstrate an approach that balances aesthetic appeal with clear communication. They rely on visual relationships between colour, scale, typography and imagery to reinforce the brand’s key values of optimism, environmental responsibility and innovative energy solutions. By integrating earlier strategic decisions such as the analogous colour palette and sans serif font, the designs are able to form a cohesive and memorable visual identity that supports the brand’s online presence and its mission to inspire environmental change.
Leave a Reply