Research Moodboards
The three smaller mood boards above and their accompanying research help to outline the key visual themes shared across similar brands in each field. Understanding these common elements help to identify where the chosen company can align with existing expectations and where it can deviate intentionally to stand out from the crowd. This balance ensures the brand fits naturally within the chosen sector while still gaining a competitive edge through distinct visual choices.
Moodboard
The mood board combines imagery of renewable energy with themes such as trust, community and transparency all of which have been highlighted as essential to the brand’s online presence. It also highlights potential colours, patterns and motifs that can inspire design work, this ensures that the final visuals feel relevant to industry as well as compelling to consumers.
User Persona
The user persona outlines the typical consumer for an eco-energy brand. Someone younger, sustainability focused and drawn to transparent companies with community oriented values. This insight helps to ensure that the brand visual style, tone and digital touch points resonate with audiences who prioritise this clarity, accessibility and ethical practice.
Kapferer’s Brand Identity Prism
The identity prism provides a view of the brand from six perspectives. Reinforcing its commitment to responsibility, transparency and modern renewable energy solutions. This framework supports a coherent online identity where every visual and verbal element communicates reliability, innovation and a clear purpose.
Aaker’s Brand Personality Dimensions
The personality dimensions translate the brand into human characteristics, emphasising the need for honesty, innovation, reliability and efficiency. These traits guide the tone and visual expression of the brands online identity, ensuring that the digital presence of the brand feels both trustworthy as well as forward thinking. The emphasis on excitement helps introduce a modern and dynamic edge that keeps the brand from feeling too generic or overly serious.
Brand Matrix
The brand matrix helps to illustrate what the brand would resemble if it were represented through objects, materials and lifestyle elements. Its emphasis on greenery and low impact, long lasting items supports an online presence that would feel natural, sustainable and rooted in environmental responsibility; qualities that strengthen both the credibility and appeal of the brand.
Rebrand
This graphic presents the new name Brightbloom and the key reasons for replacing Eco Future. While accurate, Eco Future blends into a very overcrowded field of “eco” brands, making it difficult for the company to stand out. Brightbloom however offers a more distinctive, uplifting and memorable identity, It conveys growth, optimism and positive change, qualities which align directly with the company’s mission in renewable energy. The new name is more imaginative, easier to recall and better positioned to differentiate the brand from others in such a competitive market.
Colour Schemes
I explored four initial colour palette options and refined them further to reach the final colour scheme. The early palettes felt dull and lacking in vibrancy, due to this I introduced some brighter tones and a striking yellow to create more visual energy. The colours still didn’t entirely work well together so I proceeded to adjust them one by one reducing the turquoise nature of the brighter green and changing the darker green to a more natural tone as well as making both blues that shade brighter which resulted in a far more cohesive palette.
The final colour scheme consists of analogous colours that promote unity, calm and visual balance. Each shade is rooted in the natural environment which directly supports the company’s focus on renewable energy. The yellow symbolises the sun and solar power, the blues represent both the sea and hydroelectric energy and the greens convey plant life and wind power. This palette not only strengthens the concept of the brand but also will ensure visual consistency across digital and printed applications.
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